{"fileID":738632,"siteID":1,"title":"瞄准银发经济，“携程老友会” 全国首家旗舰店落户上海","linkTitle":"","catalogs":"","subTitle":"","isExclusive":0,"articleWordCount":1009,"leadTitle":"","source":"国际金融报","sourceID":0,"editor":"蔡淑敏","modifyTime":"2025-06-26 15:55:05","note":"","author":"马云飞","authorID":0,"liability":"周清原","abstract":"","publishTime":"2025-06-26 15:55:05","articleType":0,"keywords":"","countRatio":1,"countClick":249,"countDiscuss":0,"countPraise":0,"countShare":0,"countShareClick":0,"pic3":"","pic2":"","pic1":"https://image.ifnews.com/data/1/images/2025/0626/17509207704161871_1707x1280.jpg","bigPic":0,"tag":"","shortTitle":"","content":"<p style=\"text-indent: 2em; text-align: justify;\"><span style=\"text-indent: 2em;\">随着中国老龄化进程不断加速，银发旅游市场正释放出前所未有的发展潜力。数据显示，预计到2025年底，出游率高、消费能力强的低龄健康老年人将突破1亿，银发旅游收入市场规模有望突破万亿元大关。作为全国老龄化程度最高的城市之一，上海的银发旅游市场潜力尤为突出，当前规模已超800亿元，预计到2028年将逼近2000亿元。</span></p><p style=\"text-indent: 2em; text-align: justify;\">在这样的市场背景下，6月26日，携程集团专为老年群体打造的线下门店——“携程老友会” 全国首家官方旗舰店在上海第一百货商业中心开业。携程集团首席营销官（CMO）孙波现场表示，“携程老友会全国首家旗舰店的开业，是携程服务模式的一次重要升级，标志着旅游服务向专业化、精细化阶段迈进。”&nbsp;</p><p class=\"app-image-container\" style=\"text-align: center;text-indent:0\"><img id=\"4\" class=\"app-image\" src=\"https://image.ifnews.com/data/1/images/2025/0626/17509207704161871_1707x1280.jpg\"/></p><p class=\"mt-picture-desc-center\" style=\"font-weight: normal; color: rgb(153, 153, 153); font-size: 15px; line-height: 1.75; margin: 5px 0px; text-align: center; text-indent: 0px;\">马云飞/摄</p><p style=\"text-indent: 2em; text-align: justify;\">记者在现场留意到，作为旗舰店主推产品，专为50岁以上人群量身定制的“老有意思旅行团” 备受瞩目。官方称，该系列产品精准聚焦银发群体需求，精心打造了“入画系列”“翩然系列” “研学系列” “光影系列” “悦养系列” “秘境系列” 六大深度主题游。据携程老友会项目负责人王欣欣介绍，如今老年人出游需求已发生显著变化，不再局限于单纯观光，对旅行品质和情绪价值提出了更高要求。</p><p style=\"text-indent: 2em; text-align: justify;\">“‘老有意思旅行团’” 深度覆盖旅拍、歌舞、文化研学等新兴旅行形态，每条线路都精心挑选契合主题的目的地，并增加特色品质体验项目。在行程设计上充分考虑老年群体特点，兼顾体验与舒适；采用品质小团模式，优选导游、规范服务，保障游客吃住行全面升级。同时严格遵循 “0 自费 0 购物” 原则，门票及景区必要交通费用全含，确保游客享受纯玩之旅。”王欣欣进一步称。</p><p class=\"app-image-container\" style=\"text-align: center;text-indent:0\"><img id=\"16\" class=\"app-image\" src=\"https://image.ifnews.com/data/1/images/2025/0626/17509207705031709_1508x1279.jpg\"/></p><p class=\"mt-picture-desc-center\" style=\"font-weight: normal; color: rgb(153, 153, 153); font-size: 15px; line-height: 1.75; margin: 5px 0px; text-align: center; text-indent: 0px;\">马云飞/摄</p><p style=\"text-indent: 2em; text-align: justify;\">在业内人士看来，<span style=\"text-indent: 2em;\">携程老友会全国首家旗舰店的落地，可以深刻洞察市场趋势与用户需求，并深化品牌建设与服务升级，“尽管线上旅游便捷，但大量中老年用户仍更倾向于通过线下门店咨询和预订，线下门店提供的面对面沟通和直观体验，能有效解决银发群体决策过程中的信息获取和信任建立问题，同时也是展示品牌文化与服务理念的重要窗口，有助于增强品牌认同和用户粘性。”</span></p><p style=\"text-indent: 2em; text-align: justify;\"><span style=\"text-indent: 2em;\">据携程方面表示，未来，携程老友会将以上海旗舰店为起点，稳步拓展线下门店网络，逐步在全国核心城市及旅游资源丰富的二三线城市布局。门店还将围绕 “老有意思旅行团” 六大主题，开展摄影教学、歌舞表演、非遗体验等多元化兴趣活动，全方位满足银发群体精神文化需求。此外，携程老友会还将深化与产业链伙伴合作，持续优化服务细节与品质，探索更多特色主题线路，致力于成为银发族旅游出行的首选品牌。</span></p>","extField":{"att":[],"isShareIcon":0,"images":2,"reviewUserIds":"","firstSendAuditUser":"马云飞","sendAuditUserId":32,"sendAuditUser":"蔡淑敏","videos":0,"locker":"","catalogName":"","copyInfo":["选用自：稿件编审-总值班库[89]"],"shareIcon":"","sendAuditTime":"2025-06-26 15:24:52","audits":[],"postAuditUserId":30,"articleExt":[]},"isHide":0,"columnID":43,"columnName":"科技","columnStyle":0,"discussClosed":0,"countClickInit":0,"fullColumn":"科技","articleUrl":"","specialId":0,"linkID":0,"articleExt":[],"ipCity":"","activityStatus":0,"att":[],"shareIcon":"","images":[{"imgUrl":"https://image.ifnews.com/data/1/images/2025/0626/17509207704161871_1707x1280.jpg","imageUrl":"","imgDesc":"","placeholder":"##########"},{"imgUrl":"https://image.ifnews.com/data/1/images/2025/0626/17509207705031709_1508x1279.jpg","imageUrl":"","imgDesc":"","placeholder":"##########"}],"videos":[],"videoExif":{},"htmlAbstract":"","relArticle":[],"auditUsers":["蔡淑敏","蔡淑敏"],"countCollect":0}